ALLRIDE APP – PABLO ALVÉSTEGUI

ALLRIDE APP – PABLO ALVÉSTEGUI

AllRide is an intelligent mobility platform based on 3 axes:

  1. Carpooling or urban and interurban car sharing that allows you to share car trips with other people who make similar routes, allowing you to make more efficient use of the car and share travel expenses. The app is secure because it uses the validation of belonging to existing trusted networks such as companies, universities, Facebook contacts, LinkedIn, etc., to build reliable profiles and choose with whom to travel safely.
  2. Optimisation of company and university car parks, which based on carpool data, can give preference to parking drivers who take more partners and therefore use the parking space more efficiently.
  3. Travel planning in corporate buses and public transport allowing to know when to pass the bus and anticipate, for example, the waiting at the stop.

Pablo Alvéstegui, co-founder of AllRide, shares his experience as a successful startup between LATAM and Europe and how  they have approached the international expansion process.

Why  your bet on the European market?

We believe that there is a transversal need to make transportation more friendly, cheaper and sustainable. Thanks to an alliance with the Real Automóvil Club de Cataluña, we identified an opportunity to market our product in Spain through an important local partner. They already had the network and we put at their disposal our “know how” and the platform.

The changes to our platform were minor (interface, Catalan translation, etc.) and the economic situation in Spain, after the crisis, paved the way to expand there. There was a business niche in the urban routes, where other carpooling apps were not focused, and we took advantage of it.

What are the main challenges faced by startups when they expand from Latin America to Europe?

As I mentioned before, having a local partner in Spain has made everything faster and cheaper. Our current challenge is to continue to improve the user experience and achieve the critical mass needed to drive the use of our application.

Another challenge is raise awareness with governments and business decision makers that our technology and the carpool in general can help them improve people’s quality of life. We must break with the traditional patterns of vehicle use for travel.

Why you bet on the European market?

We believe that there is a transversal need to make transport more friendly, cheaper and sustainable. Thanks to an alliance with the Real Automóvil Club de Cataluña, we identified an opportunity to market our product in Spain through an important local partner. They already had the network and we put at their disposal our “know how” and the platform.

The changes to our platform were minor (interface, Catalan translation, etc.) and the economic situation in Spain, after the crisis, made the circumstances to expand there. There was a business niche in the urban routes, where other carpooling apps were not focused, and we took advantage of it.

What are the main challenges faced by startups when they expand from Europe to Latin America?

As I mentioned before, having a local partner in Spain has made everything faster and cheaper. Our current challenge is to continue to improve the user experience and achieve the critical mass needed to drive the use of our application.

Another challenge is to convey to government and business decision-makers that our technology and the carpool in general can help them improve people’s quality of life. It is necessary to break with the traditional schemes of the use of the vehicle for the displacements.

Key learnings/recommendations for companies planning to grow internationally

Find local partners who are well connected in the market you are targeting and with whom you can build a relationship of trust: Identifying trusted partners, while not easy, can be key to escalating into a new market.

Just as entering the  Spanish market with a local partner has made things easier, in Mexico we have also made alliances and/or worked with local actors such as ITDP, Latam Mobility, Startup Mexico and New Ventures, among others, to enter the Mexican business market and generate new business.

Just as  important  as being connected to the entrepreneurial ecosystem of the market you plan to scale, it is also important to be quick to enter, ideally be the first player, because it gives you a huge competitive advantage.

In our case, the market in which we work is enormous and the need for services like ours is huge indeed. Our model has the advantage of being cheap to scale and with a lot of potential for alliances in sectors as diverse as insurance, banks, etc.

Our challenge is making aware to the citizens, in the countries in which we are growing, that using vehicles in a more sustainable way is not only better for the planet, but also cheaper and more entertaining for those who bet on it.

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