Author: Anna Plana

Jaime Santillán and Mario Torres prepared their thesis during the last year of university in Guayaquil-Ecuador and brainstorming on possible ideas identified a niche that linked Ecuadorian identity and innovation. Mario´s experience on tropical fruit and Jaime´s on mapping farming communities and their products were key to join forces. If we have the best natural ingredients and Ecuador has excellent commodities such as cocoa, bananas, coffee and we produce the best super foods such as quinoa, amaranth, Chocho (Lupino Andino), among others, why not mix them together? This is how WIPALA HEALTHY SNACKS was born. Jaime Santillán, co-founder tells us how they have become a successful Eurolatina startup.

Eduardo Lefort is part of a family with entrepreneurial tradition in Ecuador. The export of natural and preserved flowers, premium chocolate and the recent launch of an online marketplace of exclusive products, originating in Ecuador, make him know very well how to grow internationally and cross bridges between LATAM and Europe. Eduardo, general manager of Hoja Verde, share his experience as a successful Eurolatina company.

Kryptos helps companies automatically classify confidential information. Christian Torres and Alfonso Villalba worked in a technology startup incubator in Ecuador and knew firsthand the problems many companies faced with confidential information contained in thousands of uncategorized, tagged, stored, etc. documents. In 2016, they decided to found their first email encryption startup, seeing that cybersecurity issues were becoming more and more demanded and a growing trend in the market. In 2018 they took another step forward and found Krptos. Christian Torres, co-founder of Kryptos shares his experience as a technology startup growing internationally.

TURISMOI is a platform for the management and distribution of tours, activities and tourism experiences for suppliers and large tourist platforms. Among its clients are giants like TripAdvisor, Expedia etc. With more than 5,000 tours published it is already a reference for tour companies in Latin America and Spain and for global travelers. Diego Arbulu, co-founder and CEO of Turismoi shares his experience as a Euro-Latin startup working in both continents. It all started when Diego and his partner Horacio presented their project, a disruptive model in a very competitive sector such as tourism, at IE's Venture Day and won one of the awards. This award was a gateway to access to financing and the Spanish market because today their solution is used by more than 300 Spanish companies.

Devicare es una compañía de investigación y desarrollo de nuevos tratamientos médicos para enfermedades del tracto urinario. Con un novedoso tratamiento de la litiasis, Devicare es una startup fundada en Barcelona por Rosendo Garganta que comparte su experiencia como startup creciendo entre Europa y LATAM. Formo parte de una familia con tradición emprendedora en Barcelona. Mis padres y hermanos tienen pequeños negocios y en mi caso emprender surgió de manera natural. Recuerdo que durante mi MBA un profesor siempre decía que “la diferencia entre un emprendedor y un trabajador por cuenta ajena era que en casa del emprendedor siempre se hablaba de trabajo y de la empresa durante las comidas”. No sé si siempre es así, pero en mi caso concreto ¡qué razón tenía!

AmigoCloud is an online  geospatial mapping software that help businesses mapping  spatial data collection and analyze, visualize, and publish data. The municipality that has to document and map the land, the utility company that has to map its high voltage towers, the mining company that geolocates its exploration areas, all make use of AmigoCloud and its geographic and spatial information systems. It currently provides two solutions: AmigoCollect and AmigoPlatform. The first is a mobile and web application to facilitate teamwork when collecting, storing, enriching, visualizing and analyzing data, as well as creating and publishing maps. AmigoPlatform is a more advanced version intended for professional use in corporate environments for a more comprehensive and personalized analysis of georeferenced information. Ragi Yaser Burhum, co-founder of AmigoCloud, shares his experience as a successful entrepreneur growing between LATAM and Europe.  

Fitco is the management, retention and sales software & app for fitness boutique centers. Thanks to Fitco, fitness centers manage payments, class inventories, trainers management, etc. in an efficient and dynamic way. Fitco is born from a need. Andrea Baba had a fitness business and as it grew and diversified to scale she realized she needed a more sophisticated tool than her notebooks and Excel spreadsheets.   Thus was born the germ of FITCO already present throughout Latin America: Peru, Chile, Mexico, Colombia, Argentina. In 2018 Andrea and Alexander were part of the Startup Chile program and their time in Chile was a before and after life changing experience for them.  Andrea Baba, co-founder and CEO, explains her experience growing as a Eurolatina startup about to enter the Spanish market.

Loop produces and markets quality clothing and footwear to wear outdoors or to exercise. It imports raw materials and produces locally in Ecuador with local artisans under fair trade criteria. Javier Porta, co-founder of Looop, shares his experience as a Spanish entrepreneur based in Ecuador.